About us

Endue AB is driven by doing good business for our customers! Since 2018, we have been supporting companies and organizations with procurement development and management.

We offer solid knowledge in supply chain management, category development and negotiation. We have extensive experience of international work in procurement and management.

Magnus Eriksson

Business developer, leader and entrepreneur who has worked in many countries and on several continents. 25+ years of management experience in Supply Chain Management in international organizations.
Magnus is passionate about seeing people and organizations grow and develop. Owner and founder of Endue AB.

Passionate about Purchasing

Endue is driven by doing good business for our customers. Our passion is to develop, lead, challenge but also carry out work in supply chain management, procurement and negotiation.


This is how we think about negotiations and purchases!

  • Ability to negotiate in all situations, simple and difficult.
  • Learn from both good and bad negotiations
  • Always take the ‘low-hanging fruit’ first
  • Partnerships are good, but always in combination with competition and benchmarking.
  • Make sure time is your friend – use it to the maximum
  • Work in a team for negotiations, if possible
  • Business value versus relationship value – 100% respect and 100% business results
  • Never close a door! You will come back.
  • Know your business – constraints, risks and opportunities – Kraljic matrix
  • Seek added value and expand the business